Tech has taught me in the last years that it’s all about the minimal viable product. That’s completely true, up to a point.
We’re now definitely in this world of excellence. Where you’ve got to be just awesome to dominate.
Where you’ve got to be so far beyond my expectations that I just need to have your product, your service, your approval.
When to scale, when to move from “I know there’s a market” to “I need to be awesome”.
Not sure, but a completely interesting question.