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Adverts in the weirdest places

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There was a lot of talk about how “free” was going to rule the world. Much of that proved true, at least in tech and the world around it. Facebook, Instagram, news, most digital entertainment. And with a bending (err, breaking) of laws, much music and film.

How come books aren’t free? Given print on demand book machines and the faddish books that are doing very well (50 shades yada yada), isn’t this ripe for ads? How many more Casual Vacancies would have been sold had they been free.

Intrigued if anyone’s innovating here. In a week where Newsweek is taking painful decisions, someone must be.

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